They take a subject which must originally be conceived linguistically, convert it into a tabular format concept, and then ask a user to abandon their linguistic constructs in favor of menus, radio buttons, etc. that connect to the table values. Now that we can access the direct linguistic description it is a no-brainer that we should also abandon the tabular format.
But whatever the data format, it is a crime to ignore how people want to think about something and, I am telling you, that can only be about how they speak about the something. (I might avoid this extreme position but think it might be a practical assumption.)
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