Anti trust Law should apply to Big Company Chatbots

Just read an article where some law professors are warning about the forms of user discrimination that large company "personal assistants" can embed. It seems totally obvious that a platform AI like Google Assistant should protect the customer not the vendor but that Google's profit model is in conflict with customer protection. This is true in general, a large company with a profit agenda should not be allowed to also "advise" on what purchases to make. It is a conflict of interest and bad for the consumer.